Campaign Diaries
Papa John’s brings popular language to its brand for the launch of its ‘Father Dough’
Source: https://www.reasonwhy.es/actualidad/papa-johns-masa-padre-reinvencion-expresiones-populares
Goal: Introduce a new product with popular language
Summary: Papa John's is incorporating popular language into their brand as part of the launch of their new product, 'Father Dough'. The campaign emphasizes the need for a culture of risk in marketing to discover better ways to connect with consumers.
Campaign Diaries
No Brand Diaries found.
Premiere: Valor and Papa John’s Peru Turn Roblox Pizzas into Real Pizzas
Goal: To celebrate Children's Day by connecting Roblox creations to real-life pizza.
Media: Instagram
Summary: The Peruvian agency Valor and Papa John's Peru launched a campaign to celebrate Children's Day by allowing kids to translate their virtual pizza creations from the game Roblox into real pizzas. Through the 'Papa Johnblox' activation, children are encouraged to share an image of their Roblox pizzas on Instagram for a chance to receive a real Papa Box with their dream pizza.
Campaign Diaries
No Brand Diaries found.
