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Global
Snapchat shores up lead gen ads with new HubSpot integration
Goal: To enhance lead generation capabilities for advertisers
Claim: Snapchat reaches a highly engaged, high-intent audience.
Media: Snapchat, HubSpot
Summary: Snapchat has announced a new integration with HubSpot that aims to improve the effectiveness of lead generation campaigns on the platform. This partnership allows advertisers to easily connect leads into HubSpot’s ecosystem for better long-term relationship management and insight into return on ad spend. With features like a Conversions API, Snapchat aims to simplify the transition from lead capture to management, ultimately making marketing more effective for users.
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