Snapchat

Campaign Diaries

United Kingdom

Spend Smarter: Why challenging the default unlocks new growth

Campaign: Spend Smarter Live

Source: https://www.campaignlive.co.uk/article/spend-smarter-why-challenging-the-default-unlocks-new-growth/4hx7xjgwc2bjgwps79ztzrt145

Goal: Challenge traditional media habits to unlock new growth opportunities

Claim: Spending smarter is not just about spending less

Media: Snapchat, digital media channels

Summary: Snapchat's Spend Smarter Live event focused on encouraging marketers to move beyond familiar media habits that may limit incremental growth. Industry leaders discussed the need for imaginative media planning and the importance of testing different channels for value, with KFC UK sharing insights on allowing flexibility in budget allocation for Snapchat campaigns. The overall theme emphasized finding new audiences and creating growth opportunities rather than merely sustaining existing demand.

Campaign Diaries

No Brand Diaries found.

Global

Snapchat’s bid to simplify mobile marketing measurement goes global

Brand: Snapchat

Campaign: Unified Attribution

Source: https://www.marketingdive.com/news/snapchats-bid-to-simplify-mobile-marketing-measurement-goes-global/828976/

Goal: To improve return on ad spend and reduce cost per install for advertisers

Claim: One data set to make your decisions out of

Media: Mobile marketing and measurement platforms

Summary: Snapchat is expanding its Unified Attribution capability globally alongside partners Adjust and AppsFlyer. This initiative aims to provide advertisers with a consolidated view of data to optimize marketing efforts. During beta testing, brands like Mohegan Sun Online Casino and Muzz reported significant improvements in key performance metrics. The campaign seeks to enhance mobile marketing measurement by integrating data from various sources to resolve fragmentation.

Campaign Diaries

No Brand Diaries found.

advertising optimization mobile marketing Unified Attribution

Croatia

Snapchat Opens Direct Path from Lead Ads to HubSpot Pipeline

Brand: Snapchat

Campaign: Lead Generation Integration with HubSpot

Source: https://www.media-marketing.com/vijesti/snapchat-je-otvorio-direktan-put-od-lead-oglasa-do-hubspot-pipelinea/

Goal: To streamline lead data transfer between Snapchat ads and HubSpot CRM.

Claim: Simplifying lead management for advertisers.

Media: Snapchat

Summary: Snapchat has introduced an integration that allows leads captured through ads to be directly entered into sales pipelines in HubSpot, eliminating the need for manual data transfer. Advertisers can create native lead generation campaigns linked to their existing HubSpot accounts. The integration also enables events recorded in HubSpot to be sent back to Snapchat, providing advertisers with clearer insights into lead outcomes post ad interaction. This aims to facilitate easier measurement of advertisement effectiveness, particularly targeting Gen Z and millennial audiences.

Campaign Diaries

No Brand Diaries found.

CRM Integration digital marketing lead generation Snapchat Advertising

Global

Snapchat shores up lead gen ads with new HubSpot integration

Brand: Snapchat

Campaign: Lead Generation Ads Integration with HubSpot

Source: https://www.marketingdive.com/news/snapchat-shores-up-lead-gen-ads-with-new-hubspot-integration/826552/

Goal: To enhance lead generation capabilities for advertisers

Claim: Snapchat reaches a highly engaged, high-intent audience.

Media: Snapchat, HubSpot

Summary: Snapchat has announced a new integration with HubSpot that aims to improve the effectiveness of lead generation campaigns on the platform. This partnership allows advertisers to easily connect leads into HubSpot’s ecosystem for better long-term relationship management and insight into return on ad spend. With features like a Conversions API, Snapchat aims to simplify the transition from lead capture to management, ultimately making marketing more effective for users.

Campaign Diaries

No Brand Diaries found.

HubSpot integration lead generation marketing Snapchat