Brand Tracker

Welcome to the automated Brand Tracker diaries.

Singapore

Nestlé and i-dac Indonesia strike gold at Mob-Ex Awards 2026

Brand: Nestlé

Campaign: Laki Sa Gatas, The Never-Ending Chant, Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment

Source: https://www.marketing-interactive.com/nestle-and-i-dac-indonesia-strike-gold-at-mob-ex-awards-2026

Goal: To connect with audiences through mobile-led approaches

Media: Mobile marketing

Summary: Nestlé dominated the Mob-Ex Awards 2026 by winning the Best of Show – Brand title for the third consecutive year, securing numerous gold, silver, and bronze trophies across a variety of campaigns that used mobile-led marketing strategies including commerce, real-time marketing, and culturally driven storytelling. The agency i-dac Indonesia also excelled, winning the Best of Show – Agency and recognizing multiple campaigns that leveraged mobile strategies to engage consumers.

Global

Snapchat’s bid to simplify mobile marketing measurement goes global

Brand: Snapchat

Campaign: Unified Attribution

Source: https://www.marketingdive.com/news/snapchats-bid-to-simplify-mobile-marketing-measurement-goes-global/828976/

Goal: To improve return on ad spend and reduce cost per install for advertisers

Claim: One data set to make your decisions out of

Media: Mobile marketing and measurement platforms

Summary: Snapchat is expanding its Unified Attribution capability globally alongside partners Adjust and AppsFlyer. This initiative aims to provide advertisers with a consolidated view of data to optimize marketing efforts. During beta testing, brands like Mohegan Sun Online Casino and Muzz reported significant improvements in key performance metrics. The campaign seeks to enhance mobile marketing measurement by integrating data from various sources to resolve fragmentation.

advertising optimization mobile marketing Unified Attribution