Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Snapchat’s bid to simplify mobile marketing measurement goes global

Campaign: Unified Attribution

Source: https://www.marketingdive.com/news/snapchats-bid-to-simplify-mobile-marketing-measurement-goes-global/828976/

Goal: To improve return on ad spend and reduce cost per install for advertisers

Claim: One data set to make your decisions out of

Media: Mobile marketing and measurement platforms

Summary: Snapchat is expanding its Unified Attribution capability globally alongside partners Adjust and AppsFlyer. This initiative aims to provide advertisers with a consolidated view of data to optimize marketing efforts. During beta testing, brands like Mohegan Sun Online Casino and Muzz reported significant improvements in key performance metrics. The campaign seeks to enhance mobile marketing measurement by integrating data from various sources to resolve fragmentation.

Global

Meta AI gets new tools to analyse and optimise ad campaigns

Brand: Meta

Campaign: Meta AI Advertising and Analytics

Source: https://www.marketing-interactive.com/meta-ai-gets-new-tools-to-analyse-and-optimise-ad-campaigns

Goal: Help small businesses analyze and optimize ad campaigns.

Media: Meta's web platform, mobile app, desktop app, Google Workspace

Summary: Meta is enhancing its AI tools with features that assist small businesses in analyzing and optimizing their ad campaigns. The new capabilities allow businesses to connect Meta AI with their ad campaigns for performance analysis, audience engagement insights, and recommendations for budget adjustments. Additional features include organic content analysis and benchmarking against comparable brands. The tools aim to provide tailored recommendations based on individual business performance data.

advertising optimization AI tools business analytics