Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Prague Infant Jesus as an Export Article. Prague Sends Its Four-Hundred-Year-Old Brand to Ireland

Campaign: Child of Prague in Ireland

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/prazske-jezulatko-jako-vyvozni-artikl-praha-posila-do-irska-svuj-ctyrsetlety-brand/

Goal: Cultural diplomacy and city branding

Claim: Cultural heritage remains alive when respectfully integrated with modern elements

Summary: The article discusses the Cultural Diplomacy initiative where a blessed copy of the Prague Infant Jesus is sent to Ireland as a symbol of Czech culture and traditions. This act is part of a campaign by Prague City Tourism, linking historical cultural symbols with contemporary fashion and craftsmanship. The new attire designed by Zuzana Kubíčková integrates Irish elements while telling a Czech story, showcasing the brand's historical and modern narratives.

Luxembourg

Territorial Marketing: After Luxembourg, the City of Esch Breaks Stereotypes with a Unique Campaign by ID+P and IP Productions

Brand: Esch-sur-Alzette

Campaign: Marketing Territorial

Source: https://www.adada.lu/2026/06/marketing-territorial-apres-luxembourg-la-ville-desch-casse-a-son-tour-les-prejuges-avec-une-campagne-decalee-signee-idp-et-ip-productions/

Goal: Break stereotypes about the city

Summary: The city of Esch-sur-Alzette is launching a creative campaign aimed at dispelling stereotypes, following a similar initiative in Luxembourg, with the help of agencies ID+P and IP Productions.

city branding marketing

Italy

Rome Capital Closes Tender for New City Branding: Superhumans for Creativity, Pomilio Blumm for Media

Brand: Rome Capital

Campaign: New City Branding

Source: https://brand-news.it/brand/istituzioni/enti/roma-capitale-chiude-la-gara-per-il-nuovo-city-branding-a-superhumans-la-creativita-a-pomilio-blumm-il-media/

Goal: Position Rome as a global, sustainable tourism destination and attract diverse audiences.

Claim: Rome, Experience Heritage Through Contemporary Beauty

Media: Media planning and strategic buying

Summary: Rome Capital has awarded the creative strategy and media planning for a new city branding initiative, with Superhumans winning the creative lot and Pomilio Blumm winning the media planning lot. The campaign aims to enhance Rome's international tourism brand identity, connecting its historical heritage with contemporary culture, while targeting international travelers and younger audiences.

city branding Creative Strategy media planning tourism