Brand Tracker

Welcome to the automated Brand Tracker diaries.

MENA

A Journey of Passion

Brand: LALIGA

Campaign: A Journey of Passion

Source: https://campaignme.com/laliga-footballco-documentary-a-journey-of-passion-explores-mena-football-fandom/

Goal: To explore the passion of MENA fans for Spanish football.

Media: LALIGA Channels, Footballco’s MENA media network including Kooora and GOAL.

Summary: LALIGA, in collaboration with Footballco, launched the documentary 'A Journey of Passion' to showcase how fans in the MENA region express their love for Spanish football. The film narrates the experiences of three dedicated fans from Egypt, Saudi Arabia, and Morocco, highlighting their emotional connections to their clubs despite geographical distances. It culminates in their journey to Spain to witness their teams live.

Global

Fan Life: Spotify’s Tribute to Music Fans’ Rituals

Brand: Spotify

Campaign: Fan Life

Source: https://www.resume.se/marknadsforing/kampanj/zara-larssons-fans-hyllas-i-ny-global-spotifykampanj/

Goal: To highlight the rituals and communities of music fans around live concerts

Media: Social media and outdoor advertising

Summary: Spotify is launching its third iteration of the global campaign 'Fan Life', focusing on the rituals and traditions that form around artists and their live concerts. The campaign, featuring real fans of artists like A$AP Rocky, Zara Larsson, Mary J. Blige, and Rosalía, captures the unique visual and emotional expressions characteristic of each artist's fanbase. The campaign will initially roll out in the USA and later in Germany, France, the UK, and Canada with localized content. 'Fan Life' was originally launched in April 2025.

fan culture live concerts music