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Fan Life: Spotify’s Tribute to Music Fans’ Rituals
Source: https://www.resume.se/marknadsforing/kampanj/zara-larssons-fans-hyllas-i-ny-global-spotifykampanj/
Goal: To highlight the rituals and communities of music fans around live concerts
Media: Social media and outdoor advertising
Summary: Spotify is launching its third iteration of the global campaign 'Fan Life', focusing on the rituals and traditions that form around artists and their live concerts. The campaign, featuring real fans of artists like A$AP Rocky, Zara Larsson, Mary J. Blige, and Rosalía, captures the unique visual and emotional expressions characteristic of each artist's fanbase. The campaign will initially roll out in the USA and later in Germany, France, the UK, and Canada with localized content. 'Fan Life' was originally launched in April 2025.