Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Airmess or zheevhanshee? Duolingo offers a language course at New York Fashion Week

Campaign: Duolingo language course at New York Fashion Week

Source: https://pub.be/fr/airmess-ou-zheevhanshee-duolingo-donne-un-cours-de-langue-a-la-new-york-fashion-week/

Goal: To promote language learning during a high-profile event.

Summary: Duolingo hosted a language course during the New York Fashion Week, aiming to engage attendees and promote their language learning platform in a trendy environment.

United States

Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.adweek.com/creativity/duolingo-creates-a-fashion-line-for-the-brands-you-cant-pronounce/?itm_source=parsely-api&itm_source=homepage&itm_medium=most-shared-center&itm_campaign=3

Goal: To encourage app downloads through fashion-related language learning

Claim: Language is connected to so many passions

Media: Out-of-home advertising, YouTube, pop-up event

Summary: Duolingo is launching 'The Phonetic Collection' during New York Fashion Week, a campaign that creatively integrates language learning with fashion by featuring phonetic spellings of brand names on clothing items. The collection aims to attract attention and download of the Duolingo app by addressing common language mishaps in a fun way.

fashion language learning marketing

Global

Can’t pronounce Hermès? Duolingo has something you can wear

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.marketing-interactive.com/can-t-pronounce-hermes-duolingo-has-something-you-can-wear

Goal: To help wearers learn to pronounce fashion names correctly

Claim: Fashion can be a playful lesson in engaging with language

Media: Campaign imagery, OOH placements, pop-up events

Summary: Duolingo launched 'The phonetic collection' during New York Fashion Week, a fashion campaign designed to educate people on how to pronounce designer names correctly. The campaign addresses the disconnect between confidence and accuracy in pronouncing fashion names, presenting the phonetic spellings in a playful collection created with designer Megan O’Cain. The collection aims to engage wearers with fashion while highlighting the parallels between learning a new language and understanding fashion terminology.

fashion language learning New York Fashion Week

United States

Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.adweek.com/creativity/duolingo-creates-a-fashion-line-for-the-brands-you-cant-pronounce/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: Encourage downloads of the Duolingo app by tying language learning to NYFW.

Claim: Language is connected to so many passions.

Media: Out-of-home campaign, YouTube, pop-up event

Summary: Duolingo has launched The Phonetic Collection, a capsule fashion line that humorously addresses the mispronunciation of well-known fashion brand names, coinciding with New York Fashion Week. Each piece features phonetic spellings of brands, aiming to engage audiences and encourage app downloads through language learning. The campaign includes an out-of-home advertising effort in New York City and a pop-up event.

Duolingo fashion language learning New York Fashion Week

Global

BTS turns Google Gemini into an AI playground for ARMY

Brand: Google Gemini

Campaign: BTS & Gemini

Source: https://www.marketing-interactive.com/bts-turns-google-gemini-into-an-ai-playground-for-army

Goal: To integrate BTS fandom into the Gemini app through interactive features

Claim: It starts with you

Media: Film, App features

Summary: Google Gemini has collaborated with BTS to create a series of interactive features within its AI app, aiming to engage the K-pop group's fans through music discovery, language learning, and real-time updates. The partnership is highlighted by a film showcasing BTS members using the app in various everyday contexts, and includes features like an emoji-based music quiz, a BTS news digest, and a language learning tool to help fans learn Korean phrases.

AI BTS Interactive experiences language learning

Global

To enter the BTS world, just type 7777

Brand: Google

Campaign: Unlock BTS

Source: https://www.media-marketing.com/vijesti/za-ulazak-u-bts-svijet-dovoljno-je-upisati-7777/

Goal: Engage BTS fans with AI features

Claim: Enter BTS world by just typing 7777

Media: Mobile application

Summary: Google's campaign introduces the Gemini app's features tailored for BTS fans. Users can unlock four experiences by entering 'Unlock BTS' or '7777', including insights into BTS members' use of Gemini, a music guessing game, an informational hub with news and schedules, and a Korean language learning feature. Accompanying the launch is the film 'BTS & Gemini It Starts with You', showcasing the members in everyday situations.

AI BTS fan engagement language learning music