Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

Lidl Launches a Travel Pillow Shaped Like a Croissant

Brand: Lidl

Campaign: NeckCroissant Launch

Source: https://www.marketingdirecto.com/creacion/campanas-de-marketing/lidl-lanza-exquisita-almohadaviaje-forma-croissant-hara-boca-agua

Goal: To promote a unique travel pillow by connecting it to the fashion world

Media: Social media, event activation

Summary: Lidl has launched a cervical pillow shaped like a croissant, named 'NeckCroissant', as part of a campaign during the Paris Fashion Week. The product, aimed at providing neck support for travel and naps, will not be sold in stores but can be won through social media giveaways across 25 European countries. The campaign includes a unique activation at a relaxation area in a Paris hotel and offers participants a chance to win a trip to New York for Fashion Week.

USA

Airmess or zheevhanshee? Duolingo offers a language course at New York Fashion Week

Brand: Duolingo

Campaign: Duolingo language course at New York Fashion Week

Source: https://pub.be/fr/airmess-ou-zheevhanshee-duolingo-donne-un-cours-de-langue-a-la-new-york-fashion-week/

Goal: To promote language learning during a high-profile event.

Summary: Duolingo hosted a language course during the New York Fashion Week, aiming to engage attendees and promote their language learning platform in a trendy environment.

Duolingo fashion week language learning