Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Airmess or zheevhanshee? Duolingo offers a language course at New York Fashion Week

Campaign: Duolingo language course at New York Fashion Week

Source: https://pub.be/fr/airmess-ou-zheevhanshee-duolingo-donne-un-cours-de-langue-a-la-new-york-fashion-week/

Goal: To promote language learning during a high-profile event.

Summary: Duolingo hosted a language course during the New York Fashion Week, aiming to engage attendees and promote their language learning platform in a trendy environment.

United States

Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.adweek.com/creativity/duolingo-creates-a-fashion-line-for-the-brands-you-cant-pronounce/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: Encourage downloads of the Duolingo app by tying language learning to NYFW.

Claim: Language is connected to so many passions.

Media: Out-of-home campaign, YouTube, pop-up event

Summary: Duolingo has launched The Phonetic Collection, a capsule fashion line that humorously addresses the mispronunciation of well-known fashion brand names, coinciding with New York Fashion Week. Each piece features phonetic spellings of brands, aiming to engage audiences and encourage app downloads through language learning. The campaign includes an out-of-home advertising effort in New York City and a pop-up event.

Duolingo fashion language learning New York Fashion Week