Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Can’t pronounce Hermès? Duolingo has something you can wear

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.marketing-interactive.com/can-t-pronounce-hermes-duolingo-has-something-you-can-wear

Goal: To help wearers learn to pronounce fashion names correctly

Claim: Fashion can be a playful lesson in engaging with language

Media: Campaign imagery, OOH placements, pop-up events

Summary: Duolingo launched 'The phonetic collection' during New York Fashion Week, a fashion campaign designed to educate people on how to pronounce designer names correctly. The campaign addresses the disconnect between confidence and accuracy in pronouncing fashion names, presenting the phonetic spellings in a playful collection created with designer Megan O’Cain. The collection aims to engage wearers with fashion while highlighting the parallels between learning a new language and understanding fashion terminology.

United States

Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce

Brand: Duolingo

Campaign: The Phonetic Collection

Source: https://www.adweek.com/creativity/duolingo-creates-a-fashion-line-for-the-brands-you-cant-pronounce/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: Encourage downloads of the Duolingo app by tying language learning to NYFW.

Claim: Language is connected to so many passions.

Media: Out-of-home campaign, YouTube, pop-up event

Summary: Duolingo has launched The Phonetic Collection, a capsule fashion line that humorously addresses the mispronunciation of well-known fashion brand names, coinciding with New York Fashion Week. Each piece features phonetic spellings of brands, aiming to engage audiences and encourage app downloads through language learning. The campaign includes an out-of-home advertising effort in New York City and a pop-up event.

Duolingo fashion language learning New York Fashion Week