Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

FURIOSA® Presents a Collection with Sharlota Inspired by the American 1950s

Campaign: FURIOSA® X SHARLOTA

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/furiosa-predstavuje-kolekci-se-sharlotou-inspiraci-jsou-americka-50-leta/

Goal: To launch a new collection inspired by American pop culture of the 1950s

Summary: Czech brand FURIOSA® introduces a new collection created in collaboration with influencer and singer Sharlota, featuring jewelry and a niche perfume called CANDY AS F®CK. The FURIOSA® X SHARLOTA collection draws from 1950s American pop culture aesthetics, incorporating pastel colors and elements reminiscent of tattoos and leather. The concept explores the idea that different forms of femininity can coexist. Sharlota collaborated creatively on the project, which reflects nostalgia and joy, and aims for a refined yet playful expression through both jewelry and fragrance.

Croatia

The Decade of Sneaker Culture is Encapsulated in Foot Locker’s New Campaign

Brand: Foot Locker

Campaign: It Always Will Be Foot Locker

Source: https://www.media-marketing.com/vijesti/pet-decenija-sneaker-kulture-stalo-je-u-novu-kampanju-foot-lockera/

Goal: To celebrate and connect sneaker culture over more than five decades.

Media: television, social media, digital channels, outdoor and retail stores

Summary: The new campaign 'It Always Will Be Foot Locker' reflects on over five decades of sneaker culture and Foot Locker's role within it. A two-minute film featuring archival ads and new scenes highlights iconic sneakers and cultural figures, suggesting that sneaker culture has continually evolved with Foot Locker as a central meeting place. Directed by Kim Gehrig, the campaign continues the themes introduced earlier this year with 'Hoops Lives Here' and expands them into the broader cultural arena.

advertising fashion music pop culture sneaker culture