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Heineken at Rock in Rio Brazil 2026 turns a simple ‘cheers’ into an opportunity to meet
Goal: Create real-life connections through shared musical tastes.
Claim: Transforming what people already love into common ground to meet someone new.
Media: Smart bands, Spotify, physical activations at the festival
Summary: At Rock in Rio Brazil 2026, Heineken is launching The Clinker, an activation designed by LePub and LeGarage that facilitates real-life encounters based on musical compatibility. Attendees use smart bands connected to Heineken cans and glasses to find others with similar music preferences. When they toast, their compatible tastes are revealed. Additionally, Heineken and Spotify will present The Loudest Playlist, which evolves during the festival based on audience reactions. The initiatives aim to enhance connections among attendees, highlighting the role of live events in discovering music beyond algorithms.
