Brand Tracker

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Global

What’s your love language? Coca-Cola’s is quality time

Brand: Coca-Cola

Campaign: The world will wait

Source: https://www.marketing-interactive.com/whats-your-love-language-coca-colas-is-quality-time

Goal: Encourage consumers to prioritize meaningful moments with friends and family over daily distractions.

Claim: The world will wait

Media: Influencer, digital, out-of-home (OOH)

Summary: Coca-Cola's new global campaign 'The world will wait' aims to inspire Gen Z and millennials to disconnect from daily distractions and prioritize shared meals with loved ones. The campaign features two films and various digital and OOH executions that emphasize the importance of genuine connection. By promoting the idea that urgent tasks can wait for quality time, Coca-Cola positions itself as the perfect companion for shared dining experiences.