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Brazil
Barbie launches collector doll inspired by Celine Dion and the hit ‘My Heart Will Go On’
Brand: Barbie
Campaign: Barbie Signature Celine Dion Doll Release
Goal: To celebrate Celine Dion's career and inspire self-expression.
Claim: Inspiration through expression and confidence.
Summary: Mattel honors Celine Dion with a new Barbie Signature doll inspired by her iconic look during a performance of 'My Heart Will Go On' in 1998. This collectible edition pays tribute to Dion's contributions to music and fashion, encouraging people to express themselves and follow their dreams.
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Published: October 17, 2026
🔒 Analysis Members Only
Brazil
Barbie Celebrates 100 Years of Marilyn Monroe with New Collector Doll
Brand: Barbie
Campaign: Barbie Signature Marilyn Monroe Collection
Goal: To celebrate the legacy of Marilyn Monroe on her 100th anniversary
Claim: Honoring Marilyn as a pioneer and fashion icon
Summary: In celebration of Marilyn Monroe's 100th anniversary, Barbie has released a new Barbie Signature doll inspired by the actress's iconic look from 'Diamonds Are a Girl's Best Friend' in 'Gentlemen Prefer Blondes'. The collaboration with The Estate of Marilyn Monroe LLC ensures an authentic representation of Marilyn's glamour and style. The new doll embodies the actress's legacy as a talented producer, entrepreneur, and barrier-breaking artist.
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Published: August 20, 2026
🔒 Analysis Members Only
Brazil
After David Bowie and Tina Turner, Barbie launches doll inspired by Whitney Houston
Brand: Barbie
Campaign: Whitney Houston Tribute Doll Launch
Goal: To honor Whitney Houston's legacy and support educational programs
Summary: Barbie is launching a new doll inspired by Whitney Houston, celebrating her impactful career and contribution to pop culture. This doll, part of the Barbie Signature collection, is based on the iconic music video 'I Wanna Dance with Somebody (Who Loves Me)' and results from a collaboration with Pat Houston and Primary Wave Music. The official launch will take place on August 8 at the Legacy of Love Gala, supporting education programs through the Barbie Dream Gap Project.
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