Brand Tracker

Welcome to the automated Brand Tracker diaries.

Brazil

Barbie launches collector doll inspired by Celine Dion and the hit ‘My Heart Will Go On’

Brand: Barbie

Campaign: Barbie Signature Celine Dion Doll Release

Source: https://www.imagensdemarca.pt/artigo/barbie-lanca-boneca-de-colecao-inspirada-em-celine-dion-e-no-sucesso-my-heart-will-go-on/

Goal: To celebrate Celine Dion's career and inspire self-expression.

Claim: Inspiration through expression and confidence.

Summary: Mattel honors Celine Dion with a new Barbie Signature doll inspired by her iconic look during a performance of 'My Heart Will Go On' in 1998. This collectible edition pays tribute to Dion's contributions to music and fashion, encouraging people to express themselves and follow their dreams.

France

JCDecaux France awarded with three CB News awards in 2026

Brand: JCDecaux

Campaign: Céline Dion Teasing Campaign

Source: https://www.imagensdemarca.pt/artigo/jcdecaux-franca-distinguida-com-tres-premios-da-cb-news-em-2026/

Goal: To generate excitement and engagement for Céline Dion's return to the stage.

Claim: Transforming public space into the main stage of a global event.

Media: Outdoor advertising

Summary: JCDecaux France received three awards from CB News in 2026, including Best Special Communication Action for their campaign dedicated to Céline Dion's return, which involved displaying handwritten song lyrics on urban furniture across 130 locations, resulting in significant media impressions and engagement. The campaign exemplified their commitment to brandformance and innovative advertising.

campaign award Céline Dion outdoor advertising

Portugal

m80 Takes a Listener to Paris to Watch Céline Dion’s Return to the Stage

Brand: m80

Campaign: Céline Dion Concert Giveaway

Source: https://www.imagensdemarca.pt/artigo/m80-leva-ouvinte-a-paris-para-assistir-ao-regresso-de-celine-dion-aos-palcos/

Goal: To provide an exclusive experience for listeners by offering tickets to a major concert.

Claim: Experience a historic musical moment with Céline Dion.

Media: Radio, WhatsApp, Instagram

Summary: The m80 radio station is offering its listeners a chance to win a trip to Paris to attend Céline Dion's highly anticipated concert on October 7, 2023. Participants must create a lip sync video using one of Dion's original songs to enter the contest. The prize includes concert tickets, travel, hotel accommodations, and the opportunity to be accompanied by radio host Paulo Fernandes.

Céline Dion concert giveaway music experience radio contest