Brand Tracker

Welcome to the automated Brand Tracker diaries.

Brazil

Barbie launches collector doll inspired by Celine Dion and the hit ‘My Heart Will Go On’

Brand: Barbie

Campaign: Barbie Signature Celine Dion Doll Release

Source: https://www.imagensdemarca.pt/artigo/barbie-lanca-boneca-de-colecao-inspirada-em-celine-dion-e-no-sucesso-my-heart-will-go-on/

Goal: To celebrate Celine Dion's career and inspire self-expression.

Claim: Inspiration through expression and confidence.

Summary: Mattel honors Celine Dion with a new Barbie Signature doll inspired by her iconic look during a performance of 'My Heart Will Go On' in 1998. This collectible edition pays tribute to Dion's contributions to music and fashion, encouraging people to express themselves and follow their dreams.

Brazil

After David Bowie and Tina Turner, Barbie launches doll inspired by Whitney Houston

Brand: Barbie

Campaign: Whitney Houston Tribute Doll Launch

Source: https://www.imagensdemarca.pt/artigo/depois-de-david-bowie-e-tina-turner-barbie-lanca-boneca-inspirada-em-whitney-houston/

Goal: To honor Whitney Houston's legacy and support educational programs

Summary: Barbie is launching a new doll inspired by Whitney Houston, celebrating her impactful career and contribution to pop culture. This doll, part of the Barbie Signature collection, is based on the iconic music video 'I Wanna Dance with Somebody (Who Loves Me)' and results from a collaboration with Pat Houston and Primary Wave Music. The official launch will take place on August 8 at the Legacy of Love Gala, supporting education programs through the Barbie Dream Gap Project.

Barbie charity event collectible doll Whitney Houston