Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Out Look: Every Step Counts for Very Pink Run

Campaign: Very Pink Run

Source: https://www.adworld.ie/2026/08/21/out-look-every-step-counts-for-very-pink-run/

Goal: Raise funds for breast cancer research and promote participation in the event.

Claim: Every step is a step closer to a cure.

Media: Out of Home advertising including 48 Sheets, Supersides, digital dPods, Commuter Square, and overhead formats.

Summary: The Very Pink Run, organized by Breast Cancer Ireland, returns with a significant Out of Home campaign encouraging nationwide participation. The events take place in Dublin, Kilkenny, and Cork, aiming to raise funds for breast cancer research while promoting community solidarity. The campaign employs impactful visual messaging to drive awareness and engagement, highlighting that 'every step counts' towards finding a cure.

Brazil

After David Bowie and Tina Turner, Barbie launches doll inspired by Whitney Houston

Brand: Barbie

Campaign: Whitney Houston Tribute Doll Launch

Source: https://www.imagensdemarca.pt/artigo/depois-de-david-bowie-e-tina-turner-barbie-lanca-boneca-inspirada-em-whitney-houston/

Goal: To honor Whitney Houston's legacy and support educational programs

Summary: Barbie is launching a new doll inspired by Whitney Houston, celebrating her impactful career and contribution to pop culture. This doll, part of the Barbie Signature collection, is based on the iconic music video 'I Wanna Dance with Somebody (Who Loves Me)' and results from a collaboration with Pat Houston and Primary Wave Music. The official launch will take place on August 8 at the Legacy of Love Gala, supporting education programs through the Barbie Dream Gap Project.

Barbie charity event collectible doll Whitney Houston