Campaign Diaries
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Uruguay
GWM presented the ORA 5 in Uruguay, the new award-winning electric family SUV for its design
Goal: To introduce the ORA 5 electric SUV to the local market
Claim: Design of the Year at the London Design Awards 2025
Media: Live event, social media
Summary: GWM launched the new ORA 5, a 100% electric family SUV in Uruguay, recognized for its design, technology, safety, and autonomy. The launch event featured artistic interventions and showcased the vehicle's impressive specifications, including a range of up to 520 kilometers, quick charging capabilities, and advanced safety features. GWM aims to strengthen its presence in Uruguay with this vehicle tailored for families seeking design, technology, and safety.
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