Campaign Diaries
Pepco Launches Solidarity Teddy Bears in 19 Countries to Support Children and Youth in Europe
Goal: Support children and youth in local communities
Claim: Helping can start with a small daily choice.
Summary: Pepco has launched its solidarity teddy bears across all 19 markets it operates in, with 100% of the profits going to charitable causes, including the SOS Children's Villages in Portugal. This initiative aims to support educational, sports, cultural, and mental well-being programs for children and youth, building on previous efforts that raised over 2.5 million Polish zlotys for similar causes. The funds raised will be pooled at a European level and then allocated to local partners based on specific community needs.
Campaign Diaries
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Behind the Ordinary NOTHING Lies Everything. Pepco Launches the Back to School Campaign
Goal: To provide parents with everything they need for their children's school life at affordable prices.
Claim: From nothing to everything
Media: video content, social media, partnerships with creators, websites, apps, in-store activations, television
Summary: Pepco has launched a new part of its 'Back to School' campaign, highlighting the familiar question many parents face: 'What happened at school today?' The brand emphasizes that behind the single-word answer 'Nothing' lies a world of experiences, and aims to prepare parents for all aspects of their children's school life. The campaign features a central creative idea of 'From nothing to everything', showcasing the brand's role in everyday family life and employing various media channels to connect emotionally with audiences.
Campaign Diaries
No Brand Diaries found.
