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Czech Republic

Behind the Ordinary NOTHING Lies Everything. Pepco Launches the Back to School Campaign

Brand: Pepco

Campaign: Back to School

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-08/za-obycejnym-nic-se-skryva-vsechno-pepco-spousti-kampan-zpet-do-skoly/

Goal: To provide parents with everything they need for their children's school life at affordable prices.

Claim: From nothing to everything

Media: video content, social media, partnerships with creators, websites, apps, in-store activations, television

Summary: Pepco has launched a new part of its 'Back to School' campaign, highlighting the familiar question many parents face: 'What happened at school today?' The brand emphasizes that behind the single-word answer 'Nothing' lies a world of experiences, and aims to prepare parents for all aspects of their children's school life. The campaign features a central creative idea of 'From nothing to everything', showcasing the brand's role in everyday family life and employing various media channels to connect emotionally with audiences.