Brand Tracker

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Croatia

Kia Turned Reddit AMA into a Charity Challenge

Brand: Kia

Campaign: Ask Me Anything: Claw Edition

Source: https://www.media-marketing.com/vijesti/kia-je-redditov-ama-pretvorila-u-izazov-za-dobrotvorne-svrhe/

Goal: Raise money for One Warm Coat

Media: Reddit

Summary: Kia launched the 'Ask Me Anything: Claw Edition' activation during the WNBA All-Star Weekend, featuring player Chiney Ogwumike. Instead of a typical AMA format, questions were pre-selected and placed in a Kia-branded claw machine. Ogwumike answered questions and shot mini-basketballs, increasing donations for One Warm Coat with each successful shot, culminating in a $20,000 donation. This activation demonstrates Kia's deeper involvement in women's basketball and innovative use of Reddit's AMA format.

Global

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

Brand: Kia

Campaign: AMA with Chiney Ogwumike

Source: https://www.marketingdive.com/news/kia-takes-a-reddit-staple-for-a-spin-during-wnba-all-star-weekend/826416/

Goal: Connect with Reddit's engaged users and raise money for charity

Media: Reddit

Summary: Kia executed a unique AMA on Reddit featuring WNBA player Chiney Ogwumike during the All-Star Weekend, using prescreened questions and linking the experience to a charitable cause, raising $20,000 for One Warm Coat. This activation aimed to connect with Reddit's community-oriented users while expanding Kia's engagement with the WNBA.

charity marketing Reddit WNBA