Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovenia

Creation 2026: Six Social Challenges, One Opportunity for Change

Campaign: Duracell Bunny Marathon

Source: https://www.marketingmagazin.si/aktualno/pr/12224/kreakcija-2026-sest-druzbenih-izzivov-ena-priloznost-za-spremembe/novice

Goal: Engage with children and promote brand visibility

Claim: Duracell keeps going and going

Summary: During the Ljubljana Marathon, Duracell's pink bunny ran 42 kilometers and then visited children at the Pediatric Clinic with toys, continuing its long-standing presence in advertisements since 1973.

Portugal

Jubas Gains New Characters and Stories in a New Sporting Project

Brand: Sporting CP

Campaign: Jubas Project

Source: https://www.imagensdemarca.pt/artigo/jubas-ganha-novas-personagens-e-historias-num-novo-projeto-do-sporting/

Goal: To create a unique universe for Jubas, the club mascot, aimed at engaging children.

Media: Event presentation

Summary: Sporting CP introduced a new initiative focused on Jubas, the club mascot, at the Trojan Horse was a Unicorn event. The project aims to develop new narratives and characters surrounding Jubas, creating a distinct universe that goes beyond its use as a club symbol. The initiative seeks to strengthen the connection with children and the club through new stories and content related to Jubas.

child engagement mascot development