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Can ghosts game? This Halloween campaign is dying to find out

Brand: Supercell

Campaign: Halloween campaign

Source: https://www.marketing-interactive.com/can-ghosts-game-this-halloween-campaign-is-dying-to-find-out

Goal: Engage players with a Halloween-themed character and paranormal investigations

Claim: Can ghosts game too?

Media: Digital, social channels, in-game activations

Summary: Supercell's Hay Day is launching a Halloween campaign that explores whether ghosts can play games, featuring a séance at Cogges Manor Farm led by paranormal investigator Yvette Fielding. The campaign introduces a new character, 'The red revenant', and combines elements of cozy farming with paranormal entertainment, catering to the audience's growing interest in horror and haunts. It aims to provide an unexpected entertainment experience beyond a typical character launch.