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Can ghosts game? This Halloween campaign is dying to find out

Brand: Supercell

Campaign: Halloween campaign

Source: https://www.marketing-interactive.com/can-ghosts-game-this-halloween-campaign-is-dying-to-find-out

Goal: Engage players with a Halloween-themed character and paranormal investigations

Claim: Can ghosts game too?

Media: Digital, social channels, in-game activations

Summary: Supercell's Hay Day is launching a Halloween campaign that explores whether ghosts can play games, featuring a séance at Cogges Manor Farm led by paranormal investigator Yvette Fielding. The campaign introduces a new character, 'The red revenant', and combines elements of cozy farming with paranormal entertainment, catering to the audience's growing interest in horror and haunts. It aims to provide an unexpected entertainment experience beyond a typical character launch.

Global

Hay Day gets a Halloween Boost with Ghosts

Brand: Supercell

Campaign: Haunted Farms

Source: https://www.resume.se/marknadsforing/kampanj/svensk-byra-skapar-spokjakt-i-halloweenkampanj/

Goal: To engage players with a Halloween-themed experience

Media: digital channels, social media, in-game

Summary: Supercell's Halloween campaign for 'Hay Day', created by Forsman & Bodenfors, features paranormal expert Yvette Fielding embarking on a ghost hunt at a British manor. The campaign aims to connect the game's audience with the increasing interest in the paranormal by merging folklore with cozy mobile gaming. It will be launched globally across digital channels, social media, and within the game, coinciding with the introduction of a new character, 'The red revenant'.

Halloween Marketing Campaign mobile gaming Paranormal