Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Hay Day gets a Halloween Boost with Ghosts

Brand: Supercell

Campaign: Haunted Farms

Source: https://www.resume.se/marknadsforing/kampanj/svensk-byra-skapar-spokjakt-i-halloweenkampanj/

Goal: To engage players with a Halloween-themed experience

Media: digital channels, social media, in-game

Summary: Supercell's Halloween campaign for 'Hay Day', created by Forsman & Bodenfors, features paranormal expert Yvette Fielding embarking on a ghost hunt at a British manor. The campaign aims to connect the game's audience with the increasing interest in the paranormal by merging folklore with cozy mobile gaming. It will be launched globally across digital channels, social media, and within the game, coinciding with the introduction of a new character, 'The red revenant'.

Turn rage into victory

Brand: Clash Royale

Campaign: Turn rage into victory

Source: https://www.campaignlive.co.uk/article/clash-royale-turn-rage-victory-uncommon-stockholm/1968620

Goal: Celebrate passion and emotions in competitive gaming

Claim: Turn rage into victory

Summary: The mobile game Clash Royale is launching a campaign that embraces the passion and unfiltered emotions of competitive gaming.

competitive gaming mobile gaming