Brand Tracker

Welcome to the automated Brand Tracker diaries.

Mexico

74% of Mexican Gamers are Multi-Platform Users

Brand: Samsung

Campaign: Panorama del consumo de los gamers

Source: https://www.adlatina.com/digital/el-74-de-los-gamers-mexicanos-es-multiplataforma

Goal: Analyze gamer behavior in Mexico

Media: Smart TVs, Streaming Services

Summary: Samsung Ads conducted a study analyzing the behaviors of gamers in Mexico, revealing they spend over 145 million hours a month on Smart TVs playing games and watching content. The study highlights that 74% of gamers are multi-platform users, engaging with at least three platforms including video games and streaming services. The data indicates a significant demographic of gamers, with a majority being men aged 35-44. Additionally, gaming habits vary by day, with Sunday being the top day for gaming sessions.

New Zealand

Bastion Insights launches Bastion Vantage

Brand: Bastion

Campaign: Bastion Vantage

Source: https://stoppress.co.nz/news/bastion-insights-launches-bastion-vantage/

Goal: To provide deeper consumer insights using AI and human expertise.

Claim: Combining advanced technology with experienced human judgment.

Summary: Bastion Insights has launched Bastion Vantage, an AI-powered digital intelligence offering that aims to give organizations deeper insights into consumer behavior. Combining AI with the expertise of senior researchers, it helps marketers to navigate complexities and make informed decisions based on real-time cultural and behavioral data. This new tool enhances traditional research methodologies and aims to turn complex data into actionable insights.

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