Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Moderaterna Reported to the Police for Clean Graffiti in Stockholm

Brand: Moderaterna

Campaign: Städgraffiti

Source: https://www.resume.se/marknadsforing/reklam/stockholms-stad-polisanmaler-moderaternas-reklamkupp/

Goal: To publicize political messages about crime discounts

Claim: Socialdemokraterna försöker tvätta bort sanningen.

Media: Public spaces in Stockholm

Summary: The Moderaterna party has been reported to the police for conducting a guerrilla advertising campaign in Stockholm using pressure washing to reveal political messages on dirty surfaces at multiple crosswalks. This action, perceived as a form of vandalism under local regulations, has raised legal concerns, prompting the city to remove the messages and file a report.

Czech Republic

Brno Communications Launches a Long-Term Campaign Against Aggression and Gives Insight into Their Work

Brand: Brněnské komunikace

Campaign: For Better Communication

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-08/brnenske-komunikace-startuji-dlouhodobou-kampan-proti-agresi-a-davaji-nahlednout-do-zakulisi-sve-prace/

Goal: To reduce verbal and physical aggression towards employees in the field.

Claim: For better communication

Media: Public spaces and a new website zalepsikomunikaci.cz

Summary: Brněnské komunikace launched a long-term campaign named 'For Better Communication' to limit verbal and physical attacks on their field employees while also demonstrating their work in the streets of Brno. The campaign, which will last at least 14 months, combines humor with factual explanations, aiming to ease tensions and promote respect for their workers.

aggression awareness employee safety public communication