Brand Tracker

Source: https://infonegocios.biz/infomiami/cuando-una-campana-genial-impacta-en-mas-zonas-de-las-destinadas-bayer-presento-tattoos-more-alive-than-ever-2

Goal: To creatively showcase tattoo care and preservation

Claim: None

Media: Graphic advertising

Summary: Bayer launched the 'Tattoos More Alive Than Ever' campaign in collaboration with Dentsu, showcasing highly realistic tattoos that can fool animals like hummingbirds, cats, and insects. Instead of focusing on the product, the campaign tells a visual story where care is seen as a natural extension of a tattoo artist's work. It transforms a technical benefit of preserving ink color into an easily understandable metaphor, demonstrating how a traditionally skin care-related category can adopt elements of art, design, and urban culture to capture attention creatively.