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Japan

Dentsu and JAXA Predict Ideal ‘Buy Time’ for Cabbage from Space

Campaign: Demand-Supply Linked Advertising Model

Source: https://www.advertimes.com/20260825/article554909/

Goal: Reduce food waste and stabilize producer income

Summary: Dentsu, JAXA, and the Tumakoi Village Agricultural Cooperative are launching an experimental market introduction of a 'demand-supply linked advertising model' to predict cabbage shipping volumes based on satellite data, starting from August 24. This initiative aims to address the long-standing issue of supply-demand gaps in agriculture by combining space technology and marketing expertise, thus reducing food waste and stabilizing producer income. The project, which began as a collaboration in 2022, aims to optimize the balance between supply and demand in cabbage production, particularly given the volatility in cabbage prices.