Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

IKEA and Buzzman Offer a View from the Storage Spaces

Brand: IKEA

Campaign: New Storage Products Campaign

Source: https://www.cbnews.fr/creation/ikea-buzzman-offrent-point-vue-les-rangements

Goal: Promote reduced-price storage products

Claim: Get organized and save money

Media: Streaming sponsorships

Summary: IKEA has launched a new campaign with Buzzman to promote a range of discounted storage products. The campaign features five 15 to 20-second films that provide a unique perspective filmed from within storage spaces like closets and bookshelves. The campaign aims to showcase diversity in different scenarios and homes. Starting from September 1st, the films will be accompanied by sponsorships on streaming platforms related to popular TV programs.

Sweden

Boxes Placed in the City in Ikea’s Storage Campaign

Brand: IKEA

Campaign: Tidy billboards

Source: https://www.resume.se/marknadsforing/kampanj/ikea-avslojar-hemligheten-bakom-ett-stadat-hem/

Goal: Highlight storage solutions

Claim: Both sides of the story

Media: Outdoor advertising, social media

Summary: Ikea focuses on its storage solution 'Samla' in an outdoor campaign by Åkestam Holst. The campaign features billboards that present a decluttered home on the front and reveal the secret of hidden belongings in boxes on the back. The aim is to show both sides of living with clutter, emphasizing Ikea's understanding of real life.

IKEA outdoor advertising storage solutions