Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Worten Mock Fest: ‘We want to continue leading the format of humor’

Brand: Worten

Campaign: Worten Mock Fest

Source: https://www.imagensdemarca.pt/artigo/worten-mock-fest-queremos-continuar-a-liderar-o-formato-do-humor/

Goal: To promote humor as a cultural expression in Portugal and establish the festival as a national reference.

Media: Live performances, stand-up shows, podcasts, music, conversations, streaming sessions

Summary: Worten held the second edition of the Worten Mock Fest, a comedy festival in Lisbon featuring international names, Portuguese comedians, and new talents. Over three days at Cinema São Jorge, the event showcased free access performances, emphasizing the brand's long-term relationship with humor and commitment to discovering new talents. The festival aims to solidify Portugal as a growing destination for comedy in Europe and establish emotional connections with the audience.

Ireland

Paddy Power Turns Dublin Wheel Clamps Into Ads for Comedy Festival

Brand: Paddy Power

Campaign: Paddy Power Comedy Festival Promotion

Source: https://www.adworld.ie/2026/07/24/paddy-power-turns-dublin-wheel-clamps-into-ads-for-comedy-festival/

Goal: Generate buzz and attendance for the Comedy Festival

Claim: Swap a grim surprise for a good laugh

Media: Outdoor advertising, social media

Summary: Paddy Power launched a humorous campaign by turning wheel clamps into advertising for the Paddy Power Comedy Festival in Dublin. The outdoor activation involved stenciled yellow clamps with funny messages aimed at clamped motorists. People who spotted the ads received free tickets to the festival, which featured a lineup of well-known comedians. The initiative aimed to uplift spirits and create a connection with the audience.

comedy festival humor outdoor advertising Paddy Power

Ireland

Dublin Drivers Get a Reason to Laugh with Blocked Wheel

Brand: Paddy Power

Campaign: A Captive Audience

Source: https://www.media-marketing.com/vijesti/dublinski-vozaci-su-uz-blokiran-tocak-dobili-i-razlog-za-smijeh/

Goal: To bring humor to an unpleasant situation

Media: Social media

Summary: Paddy Power has turned a frustrating situation for drivers in Dublin—having their car wheels blocked—into a comedic opportunity by placing humorous messages on the yellow wheel clamps. This initiative, called 'A Captive Audience', aims to lift spirits during an awkward moment and includes distributing free tickets to the Paddy Power Comedy Festival, which runs from July 23 to July 26 at Iveagh Gardens. The campaign creatively utilizes an unpleasant experience to provide humor and promote a comedy festival.

advertising innovation comedy festival humor