Bama – Show me the case

Campaign Diaries

Norway

Sales Boom of Fish and Vegetables this Summer: The Haaland Effect

Brand: Bama

Campaign: Haaland Effect Campaign

Source: https://www.kampanje.com/markedsforing/salgsboom-av-fisk-og-gronnsaker-i-sommer-haaland-effekt/1018358

Goal: Increase sales of Norwegian vegetables

Claim: Nothing beats the taste of Norwegian vegetables

Media: Television, Social media

Summary: The article discusses the impact of football star Erling Braut Haaland on the sales of Norwegian carrots and seafood during the summer, particularly following the World Cup. It highlights a 'Haaland effect' where his appearances in advertisements for Bama, alongside his recorded performances in the World Cup, have positively influenced consumer interest and sales of vegetables and fish, including a prominent advertisement displayed in Times Square. The successful collaboration between Bama and Haaland goes back to 2024, and there's a noted increase in children's interest in eating vegetables.

Campaign Diaries

No Brand Diaries found.