La-Z-Boy

Comments off | By · July 29, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Global

The NFL Merch Designer for Stars Like Taylor Swift Is Making a Chair for La-Z-Boy

Brand: La-Z-Boy
Campaign: Bespoke Recliner Contest

Source: https://www.adweek.com/brand-marketing/the-nfl-merch-designer-for-stars-like-taylor-swift-is-making-a-chair-for-la-z-boy/

Goal: To engage football fans and promote custom furniture

Summary: La-Z-Boy is launching a contest that allows one winner to receive a custom recliner designed by fashion designer Kristin Juszczyk, featuring their favorite football jersey stitched into the backrest. This initiative reflects the intersection of sports fandom and personalized furniture.

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contest custom furniture Football
Published: July 29, 2026
Tracked Brands
La-Z-Boy (1)
Brand
La-Z-Boy Campaign: Bespoke Recliner Contest Source: https://www.adweek.com/brand-marketing/the-nfl-merch-designer-for-stars-like-taylor-swift-is-making-a-chair-for-la-z-boy/ Goal: To engage football fans and promote custom...