Brand Tracker

Source: https://www.adweek.com/brand-marketing/the-nfl-merch-designer-for-stars-like-taylor-swift-is-making-a-chair-for-la-z-boy/

Goal: To engage football fans and promote custom furniture

Summary: La-Z-Boy is launching a contest that allows one winner to receive a custom recliner designed by fashion designer Kristin Juszczyk, featuring their favorite football jersey stitched into the backrest. This initiative reflects the intersection of sports fandom and personalized furniture.