Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

Red Bull Al Ain Club partnership launches with stadium stunt

Brand: Red Bull

Campaign: Red Bull Al Ain Club partnership

Source: https://campaignme.com/red-bull-al-ain-club-partnership/

Goal: Support Al Ain Club's ambitions and develop local football talent

Claim: Connecting local talent with a global sporting community

Media: Stadium activation, paramotor demonstration

Summary: The Red Bull Al Ain Club partnership has launched with a paramotor activation at the club’s stadium, promoting high performance and talent development. It aims to support Al Ain Club's ambitions in the UAE and internationally while highlighting UAE football on a global stage. A key focus will be grassroots development, leveraging Red Bull’s expertise in training and youth scouting to nurture emerging players.

UAE

Floward shows up for the UAE’s Indian community with ‘It’s how we gift, as a family’

Brand: Floward

Campaign: It’s how we gift, as family

Source: https://campaignme.com/floward-shows-up-for-the-uaes-indian-community-with-its-how-we-gift-as-a-family/

Goal: To connect with the Indian community in the UAE by acknowledging cultural changes in gift-giving.

Media: Film

Summary: Floward has launched a campaign aimed at the Indian community in the UAE, titled 'It’s how we gift, as family.' The campaign highlights the subtle changes in how people show support for one another when living abroad, emphasizing the efficiency of life in the UAE.

gifting Indian community UAE