Campaign Diaries
Burberry brings British summer to Taipei with Draft Land takeover
Goal: To create a social hub inspired by British summer and engage with the local community.
Media: Social media, interactive photo booth, QR code linking
Summary: Burberry has transformed Draft Land in Taipei into a summer-themed social hub inspired by British culture. The venue features Burberry's iconic designs and a limited-edition cocktail called the 'Knight Pair.' The takeover runs until August 30, inviting guests to enjoy British garden-style seating, custom chessboards, and an interactive photo booth.
Campaign Diaries
No Brand Diaries found.
Burberry Celebrates the Passion of British Fans for Football with the Campaign ‘A Good Sport’
Goal: Celebrate British football fandom and introduce autumn collection
Media: Film, Photography
Summary: Burberry has launched a new campaign titled 'A Good Sport' which focuses on the excitement and sense of belonging among British football fans as they anticipate matches. The campaign features a star-studded cast including Jason Sudeikis and Rome Beckham, highlighting the essence of fan culture and the brand's connection to the sport. Creative direction is led by Daniel Lee, with the autumn collection reimagining classic football attire.
Campaign Diaries
No Brand Diaries found.
