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United Kingdom
Burberry Celebrates the Passion of British Fans for Football with the Campaign ‘A Good Sport’
Goal: Celebrate British football fandom and introduce autumn collection
Media: Film, Photography
Summary: Burberry has launched a new campaign titled 'A Good Sport' which focuses on the excitement and sense of belonging among British football fans as they anticipate matches. The campaign features a star-studded cast including Jason Sudeikis and Rome Beckham, highlighting the essence of fan culture and the brand's connection to the sport. Creative direction is led by Daniel Lee, with the autumn collection reimagining classic football attire.
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