Brand Tracker

Welcome to the automated Brand Tracker diaries.

Belgium

Keep Calm and Live the British Week with Serviceplan and MINI

Brand: MINI

Campaign: British Week

Source: https://pub.be/fr/keep-calm-et-vivez-la-british-week-avec-serviceplan-et-mini/

Goal: Celebrate British culture

Summary: The article discusses the collaboration between Serviceplan and MINI for the British Week campaign, highlighting efforts to celebrate British culture and lifestyle.

Taiwan

Burberry brings British summer to Taipei with Draft Land takeover

Brand: Burberry

Campaign: Burberry Draft Land Takeover

Source: https://www.marketing-interactive.com/burberry-brings-british-summer-to-taipei-with-draft-land-takeover

Goal: To create a social hub inspired by British summer and engage with the local community.

Media: Social media, interactive photo booth, QR code linking

Summary: Burberry has transformed Draft Land in Taipei into a summer-themed social hub inspired by British culture. The venue features Burberry's iconic designs and a limited-edition cocktail called the 'Knight Pair.' The takeover runs until August 30, inviting guests to enjoy British garden-style seating, custom chessboards, and an interactive photo booth.

British culture Burberry cocktail bar Taipei