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Displaying 1 Campaigns tagged with "borkowski"
Czech Republic
You Must Earn Attention. The Audience Wants to Be Amazed
Goal: To provide protection for reputations in a changing digital landscape
Claim: Reputation is a vulnerable asset
Summary: Mark Borkowski, a prominent figure in global PR, highlights the increased vulnerability of reputation in today's world affected by deepfakes and cancel culture. His agency has introduced the first insurance for reputation protection, acknowledging that reputation is now more critical than ever.