Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

Dialogue secures new clients in wine, property and tourism

Brand: Calabria Family Wines Group, One Global Capital, BridgeClimb Sydney

Campaign: Integrated Communications Program

Source: https://mumbrella.com.au/dialogue-secures-new-clients-in-wine-property-and-tourism-941325

Goal: To enhance integrated communications and build brand awareness

Media: Earned media, influencer engagement, PR, social media

Summary: Independent communications agency Dialogue has secured new partnerships with Calabria Family Wines Group, One Global Capital, and BridgeClimb Sydney. The campaign will focus on enhancing brand awareness and cultural relevance across various sectors including wine, property, and tourism through strategic communications and engagement. Notably, the campaign for BridgeClimb Sydney involves live broadcasts that showcase its transformed experience.

Czech Republic

You Must Earn Attention. The Audience Wants to Be Amazed

Brand: Mark Borkowski

Campaign: Reputation Insurance

Source: https://www.mam.cz/novinky/komunita-a-lide/2026-06/pozornost-si-musite-zaslouzit-publikum-chce-zasnout/

Goal: To provide protection for reputations in a changing digital landscape

Claim: Reputation is a vulnerable asset

Summary: Mark Borkowski, a prominent figure in global PR, highlights the increased vulnerability of reputation in today's world affected by deepfakes and cancel culture. His agency has introduced the first insurance for reputation protection, acknowledging that reputation is now more critical than ever.

Borkowski insurance PR reputation management