Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

Dialogue secures new clients in wine, property and tourism

Brand: Calabria Family Wines Group, One Global Capital, BridgeClimb Sydney

Campaign: Integrated Communications Program

Source: https://mumbrella.com.au/dialogue-secures-new-clients-in-wine-property-and-tourism-941325

Goal: To enhance integrated communications and build brand awareness

Media: Earned media, influencer engagement, PR, social media

Summary: Independent communications agency Dialogue has secured new partnerships with Calabria Family Wines Group, One Global Capital, and BridgeClimb Sydney. The campaign will focus on enhancing brand awareness and cultural relevance across various sectors including wine, property, and tourism through strategic communications and engagement. Notably, the campaign for BridgeClimb Sydney involves live broadcasts that showcase its transformed experience.

Croatia

HURA Raises the Question of How to Better Evaluate PR Contributions in Its Competitions

Brand: HURA

Campaign: Improving the Evaluation of PR Contributions

Source: https://www.media-marketing.com/vijesti/hura-otvara-pitanje-kako-bolje-vrednovati-pr-doprinos-u-svojim-natjecanjima/

Goal: To enhance the assessment of PR excellence within existing competitions

Summary: The members of HURA have initiated a movement to better recognize PR contributions in their competitions. They formed a Temporary Working Group tasked with analyzing and improving current evaluation models. This initiative arose from discussions on the visibility of PR excellence in competitive formats, aiming to align competitions with modern integrated communication projects and acknowledge the role of PR professionals in their development.

communications Competitions Evaluation public relations

Switzerland

HarbourClub: When Communications Chiefs Become Mentees

Brand: HarbourClub

Campaign: Reverse Mentoring Program

Source: https://www.persoenlich.com/mediapartner/wenn-kommunikationschefs-zu-mentees-werden

Goal: To provide a platform for experienced communications leaders to gain fresh perspectives from the next generation.

Media: Digital meetings

Summary: The HarbourClub in Switzerland has initiated a Reverse Mentoring Program where established communications leaders are mentored by the next generation. The program aims to facilitate perspective shifts beyond traditional corporate contexts and has garnered participation from over 30 communications heads within three years. Participants engage in meaningful dialogues focused on digital communications, leadership, and the impact of artificial intelligence, encouraging a culture of continuous learning and reflection.

communications digital communication leadership mentoring