Campaign Diaries
Displaying 1 Campaigns for this Brand.
Global
Why Liberty Mutual turned a viral ad moment into a new brand character
Goal: Increase brand awareness in the insurance category
Claim: A fuzzy, yellow manifestation of the feeling of great insurance
Media: Comedic 30-second and 15-second ads
Summary: Liberty Mutual has introduced a new brand character named Liberty Biberty, inspired by a mispronunciation from a past ad. Designed as a fuzzy yellow puppet, Biberty aims to enhance brand recognition in a competitive insurance market filled with character mascots. The character will engage consumers in various comedic ad spots and builds upon existing cultural relevance.
Campaign Diaries
No Brand Diaries found.