Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Golden Middleman Dominated by Agency Hero & Outlaw. The Talent is Alice Mikulášová

Brand: Hygienic Station of the City of Prague

Campaign: Crisis Communication Management During the Hepatitis A Outbreak in Prague and the Creation of the Campaign ‘The Virus is Closer Than You Think’

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/zlaty-strednik-ovladla-agentura-herooutlaw-talentem-je-alice-mikulasova/

Goal: To manage crisis communication effectively and ensure public awareness during a health crisis

Claim: The Virus is Closer Than You Think

Summary: The Hero & Outlaw agency was recognized as the best agency at the Zlatý středník awards, where the Hygienic Station of the City of Prague won Project of the Year for its effective crisis communication strategy during a hepatitis A outbreak. The campaign focused on transparency and collaboration to address the epidemic and raised awareness among the public.

Japan

The Reason Why Aeon’s Press Conference Was Highly Rated, Focused on ‘Human Life Over Management’

Brand: Aeon

Campaign: Crisis Communication After Kumamoto Explosion

Source: https://www.advertimes.com/20260730/article552369/

Goal: To maintain trust and mitigate brand damage after an explosion incident

Claim: Proactive communication and sincere apology

Media: Press conference, social media

Summary: Aeon held a press conference on July 29 to address an explosion incident at Aeon Mall Kumamoto, which occurred after the Kumamoto earthquake. President Akio Yoshida apologized and explained the known facts and uncertainties calmly, earning praise on social media. The decision to hold the conference the day after the accident, despite the lack of detailed information, was seen as appropriate for maintaining trust with the community and customers.

Brand Management Crisis Communication public relations

Japan

The ‘Ultimate Weapon’ Against ‘Bunshun Cannon’: Jiro Sato’s Counterargument Shows an ‘Effective Strike’

Brand: Fuji TV

Campaign: Crisis Communication Strategy

Source: https://www.advertimes.com/20260717/article550910/

Goal: Improve communication during a crisis

Summary: The article discusses how Fuji TV's press release regarding its program 'Married A Separate Surname Detective' was heavily criticized for its overwhelming amount of information without effective organization. It highlights the importance of clarity and the 5W1H (who, what, when, where, why, and how) in crisis communication to enhance understanding for stakeholders.

Crisis Communication Media Strategy public relations