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Japan

Why SNs Posts by Influencers in Their 50s and 60s from the Women’s Magazine ‘HALMEK’ Are Supported

Brand: HALMEK

Campaign: HALMEK up Ambassador

Source: https://www.advertimes.com/20260929/article558394/

Goal: To create a service that initiates trends among women in their 50s and 60s

Claim: Showing how products can be integrated into daily life

Media: Instagram

Summary: HALMEK, targeting women aged 50 and above, has initiated the 'HALMEK up Ambassador' program to leverage the growing presence of social media among this demographic. The campaign involves recruiting influencers from within their readership, focusing on authentic daily experiences with their products rather than traditional promotional methods. This strategy aims to enhance engagement and establish deeper connections with the target audience, resulting in significantly increased reach efficiency.