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Displaying 1 Campaigns tagged with "cleaning"
Italy
Cif focuses on creators for the launch of Infinite+Clean
Goal: Engage new domestic habits through creator involvement
Claim: One spray, CIFai everything
Media: Instagram, TikTok
Summary: Cif launches its new multi-purpose spray, Infinite+Clean, with a digital campaign centered on the claim 'One spray, CIFai everything.' The campaign, developed with WPP Creative, engages creators from various backgrounds to showcase their daily cleaning experiences on social media. Participants receive personalized boxes tailored to their profiles, and the initiative includes a community challenge inviting users to share videos of their cleaning moments with the official campaign soundtrack.