Brand Tracker

Welcome to the automated Brand Tracker diaries.

Netherlands

Unox welcomes winter time with Hans Klok

Brand: Unox

Campaign: Wintertime with Hans Klok

Source: https://www.adformatie.nl/creatie/campagnes/unox-luidt-de-wintertijd-in-met-hans-klok

Goal: Promote winter foods

Summary: Unox is welcoming the winter season with a promotional campaign featuring magician Hans Klok, aimed at highlighting their winter food offerings.

France

Lidl Takes Pastries to Paris Fashion Week

Brand: Lidl

Campaign: null

Source: https://www.marketingmagazin.si/opazeno/opazili-smo/12154/lidl-je-rogljicek-odpeljal-na-pariski-teden-mode/novice

Goal: To promote Lidl's pastry products at Paris Fashion Week

Summary: Lidl showcased its pastry products during Paris Fashion Week, highlighting their commitment to quality and innovation in the food sector.

fashion event food promotion

Brazil

McDonald’s Sent McFish to Atlantis and Decided to Build It by Hand

Brand: McDonald’s

Campaign: McFish and the Lost Recipe of Atlantis

Source: https://www.media-marketing.com/vijesti/mcdonalds-je-mcfish-poslao-u-atlantidu-i-odlucio-je-izgraditi-rukama/

Goal: To reintroduce McFish as a seasonal item with a compelling narrative

Media: film, social media, digital strategy, television, OOH, influencer collaborations, launch events

Summary: McDonald's Brazil, in collaboration with agency GALERIA, has launched a campaign called 'McFish and the Lost Recipe of Atlantis'. This campaign marks the return of the McFish to their menu through an engaging narrative where the recipe is imagined to be found in the mythical Atlantis. The physical construction of the set and miniatures for the film reflects a commitment to craft, while also leveraging nostalgia among fans to create excitement around the McFish's reintroduction, including a new version called McFish Deluxe.

advertising food promotion mythology nostalgia

Japan

The Behind the Scenes of the Collaboration Project Challenging with Mr. Donut x Mrs. GREEN APPLE

Brand: Mr. Donut

Campaign: Mrs. Donut Collaboration

Source: https://www.advertimes.com/20260820/article554345/

Goal: To excite a broader audience through collaboration

Claim: A new experience with beloved classic items

Media: Television, in-store promotions, AR content

Summary: Mr. Donut has launched a collaboration product 'Mrs. Donut' with the band Mrs. GREEN APPLE, alongside a TV commercial. The campaign celebrates the 10th anniversary of the band's fan club and aims to engage a wider audience by fusing familiar items with a creative twist. Special takeout boxes and in-store music featuring the band further enhance the unique experience.

advertising collaboration food promotion

Germany

The Hype Continues: Lidl and Influencer Riton Distribute Ice Croissants in Cologne

Brand: Lidl

Campaign: Ice Croissants Distribution

Source: https://www.horizont.net/marketing/nachrichten/der-hype-geht-weiter-lidl-und-influencer-riton-verteilen-eis-croissants-in-koeln-235296

Goal: Promote a new product

Summary: Lidl has partnered with influencer Riton to distribute ice croissants in Cologne as part of a marketing campaign, continuing the excitement around this new product.

food promotion influencer marketing