Brand Tracker

Welcome to the automated Brand Tracker diaries.

Brazil

McDonald’s Sent McFish to Atlantis and Decided to Build It by Hand

Campaign: McFish and the Lost Recipe of Atlantis

Source: https://www.media-marketing.com/vijesti/mcdonalds-je-mcfish-poslao-u-atlantidu-i-odlucio-je-izgraditi-rukama/

Goal: To reintroduce McFish as a seasonal item with a compelling narrative

Media: film, social media, digital strategy, television, OOH, influencer collaborations, launch events

Summary: McDonald's Brazil, in collaboration with agency GALERIA, has launched a campaign called 'McFish and the Lost Recipe of Atlantis'. This campaign marks the return of the McFish to their menu through an engaging narrative where the recipe is imagined to be found in the mythical Atlantis. The physical construction of the set and miniatures for the film reflects a commitment to craft, while also leveraging nostalgia among fans to create excitement around the McFish's reintroduction, including a new version called McFish Deluxe.

Saudi Arabia

AlUla maps Odysseus’ ship in the stars as Homer’s epic comes to life in Saudi skies

Brand: AlUla

Campaign: Odysseus Asterism Experience

Source: https://campaignme.com/alula-maps-odysseus-ship-in-the-stars-as-homers-epic-comes-to-life-in-saudi-skies/

Goal: Engage visitors with Greek mythology through stargazing

Claim: Experience mythology beneath the stars

Media: Guided experiences, local operators, and resorts

Summary: AlUla has created the Odysseus asterism, an interpretive star pattern depicting the legendary ship of Odysseus, as a part of its commitment to astrotourism. This initiative invites visitors to explore Greek mythology and experience stargazing in the clear night skies of AlUla, enhancing connections to ancient narratives and cultural heritage.

astrotourism cultural heritage mythology stargazing