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One Less Worry. The Alliance of Roof Tiles in a New Campaign with Influencers Busts Myths About Roof Tiles
Goal: To show that roof tiles are a symbol of long-term certainty and modern lifestyle.
Claim: A good roof means one less worry.
Media: Media and social networks
Summary: The Alliance of Roof Tiles launched its first influencer marketing campaign titled 'O starost míň'. Through the stories of well-known Czech creators, it demonstrates that a roof made of traditional roof tiles is not only a construction element but also a symbol of long-term certainty and modern lifestyle. The campaign emphasizes that choosing quality tiled roofing is an investment in peace and comfort for families, regardless of whether they are young people with modern homes or families planning extensive renovations of older houses.