Campaign Diaries
Ads Coming to Chat GPT in Sweden
Source: https://www.resume.se/alla-nyheter/morgonsvepet/nu-kommer-annonser-i-chat-gpt-till-sverige/
Goal: To expand advertising presence in Europe
Media: Chat GPT
Summary: Open AI is expanding its advertising initiative by launching Chat GPT Ads in Sweden and 30 other European markets, six months after the test launch in the USA.
Campaign Diaries
No Brand Diaries found.
Open AI criticized for influencer trip – called propaganda
Goal: Engage influencers to promote AI products and sustainability
Claim: This trip is a propaganda
Media: Social media
Summary: Open AI faced criticism for conducting a lavish influencer trip to teach programming and beekeeping while being accused of hypocrisy due to the environmental impact of AI. Critics highlighted the contrast between the trip's setting at a sustainable resort and the damaging effects of data centers on the environment. Influencers received negative feedback for participating, with comments describing the initiative as propaganda. Open AI defended the trip, emphasizing the importance of creators in educating the public about their products.
Campaign Diaries
No Brand Diaries found.
