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Displaying 1 Campaigns tagged with "responsible-consumption"
United States
Heineken pilots OpenTable program that rewards designated drivers
Goal: Reward designated drivers and promote nonalcoholic beer
Claim: Designated drivers are the heroes of the night
Media: OpenTable
Summary: Heineken has launched a pilot program in partnership with OpenTable aimed at rewarding designated drivers, inspired by the finding that many Americans do not consider safe ride options when making restaurant reservations. The program includes a pre-experience survey and offers vouchers or gift cards to participants. This initiative is designed to promote responsible drinking and the consumption of nonalcoholic beer.