Welcome to the automated Brand Tracker diaries.
Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement
Goal: Make the event more communal and accessible
Claim: A night of fun and friendship
Media: YouTube, TikTok, social channels
Summary: Victoria's Secret is transforming its iconic fashion show into a more participatory event by emphasizing community engagement and accessibility. The show will be streamed globally and aims to create a fun and inclusive atmosphere for fans.
Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement
Goal: Create a more communal and accessible fashion show experience
Media: YouTube, social channels, TikTok Live
Summary: Victoria’s Secret is transforming its fashion show into a more communal event, emphasizing participatory elements and fan engagement. The show will stream globally and follows a nationwide search for a new Angel, aiming to foster a sense of fun and friendship among its audience.
McLaren partners Central Saint Martins for race-inspired fashion show
Goal: To showcase race-inspired fashion
Summary: McLaren will debut a race-inspired fashion show on September 16 at the McLaren Technology Centre, in partnership with Central Saint Martins.
